Highlights in the analysis of exclusive B decays

Abstract

I briefly describe recent developments in the theoretical analysis of non leptonic and semileptonic B decays. For non leptonic transitions, I focus on factorization, from the naive formulation to the most recent achievements. As for semileptonic decays, I mainly consider B transitions to excited charmed states.

Comments: LaTex, 5 pages. Invited talk at the XIII Italian meeting on the Physics at LEP "LEPTRE", Rome April 18-20 2001, to appear in the proceedings. One reference added